![]() ![]() Betty White became a daytime talk show fan favorite and one of the first women to produce, write, and star in her own show. Hazel Scott, already a renowned musician, was the first African American to host a national evening variety program. Gertrude Berg turned her radio show into a Jewish family comedy that spawned a play, a musical, an advice column, a line of house dresses, and other products. ![]() Irna Phillips turned real-life tragedy into daytime serials featuring female dominated casts. But four women-each an independent visionary- saw an opportunity and carved their own paths, and in so doing invented the way we watch tv today. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. ![]() The New York Times bestselling author of Seinfeldia tells the little-known story of four trailblazing women in the early days of television who laid the foundation of the industry we know today. ![]()
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